International trading card powerhouse Kayou makes its official debut at New York Toy Fair, showcasing major IP expansions and new product categories soon to hit the U.S. market.
Kayou’s Official U.S. Takeover: The 2026 New York Toy Fair Debut
Following their breakout launch at New York Comic Con and a sell-out holiday season in 2025, Kayou arrived at the Toy Fair offering exclusive first looks at new collectible trading card releases and new product categories to deepen fan engagement with their favorite worlds.
Known for its breathtaking artistry, premium craftsmanship, and a vast universe of nearly 100 iconic brands, the collectible trading card powerhouse creates products with purpose – designed to deepen emotional connection, spark joy, and let fans celebrate the stories and characters that shape who they are.
Major 2026 IP Expansions: Naruto, Demon Slayer, and More
Kayou enters its first full year in the U.S. market with major 2026 IP launches that include Naruto, My Little Pony, tokidoki, Demon Slayer, and Monster Jam. More worlds are set to arrive in the U.S., including new collectible trading card releases, and expanded product categories, including collectible figures, stationery, card-plus collectible bundles, and other accessories.
In 2026, Kayou will accelerate its U.S. expansion and offer officially licensed collectibles for beloved entertainment, anime, and pop culture franchises such as:
- MY LITTLE PONY Friendship Eternal–Moon Edition 2 collectible trading cards are available now. Created under license from Hasbro, a leading games, IP and toy company, the cards celebrate more than 15 years of friendship, magic and adventure inspired by the Friendship is Magic series. Launching this spring, and the highly anticipated MY LITTLE PONY Card Game–Friendships Begin trading card game (TCG) further expands the range. The lineup also includes Star, Rainbow and Fun Moments Editions, offering multiple price points for both new fans and longtime collectors.
- Monster Jam® joins Kayou’s 2026 release lineup as a new IP, marking Kayou’s debut partnership with the iconic motorsports brand. Fans can expect high-flying stunts and favorite trucks brought to the trading card and collectibles space later this year. Release date to be announced.
- Demon Slayer: Infinity Castle collectible trading cards and stationery, part of Kayou’s international portfolio, are planned for rollout in the U.S. market this summer, bringing dynamic artwork and beloved characters from the hit anime and manga to collectors.
- NARUTO collectible trading cards featuring Naruto, Sasuke, Sakura, and other beloved ninjas, were introduced in fall 2025 and will see new edition releases and themed expansions for 2026: NARUTO Smriti Collectible Cards–Chapter Jin and NARUTO Smriti Collectible Cards–Earth Scroll. Each release explores a distinct narrative arc, giving fans new ways to experience the NARUTO universe through storytelling, art, and collectibility.
- tokidoki Wonder Voyage–Roaming Edition collectible trading cards, available now, featuring Simone Legno’s imaginative characters, including fan favorites Stellina, Donutella, and SANDy, and a new edition release coming later this year. Release date to be announced.
Building on the strong early momentum in the U.S. market, Kayou plans to continue expansion of its licensed portfolio and product offerings based on fan engagement and retail response. Additional IPs and new collectible categories are expected to roll out throughout 2026 and beyond.
Next-Gen Concepts: Figures, Accessories, and Closed-Door Previews
In addition to the previously discussed launches, Kayou previewed select next-generation collectible concepts behind closed doors at Toy Fair.
The upcoming projects include original character-driven figure lines and premium articulated collectibles inspired by international, influential storytelling. Thus, reflecting Kayou’s continued investment in high-quality design, expressive detail, and customizable elements for the superfans.
Toy Fair attendees were also able to explore collectible trading cards and products from Kayou’s broader licensed universe, including:
- Harry Potter
- The Powerpuff Girls
- Ultraman
- SKEEN
- Mobile Legends: Bang Bang
- Three Kingdoms (Kayou’s first self-owned IP)
The “Here for the Superfans” Philosophy: Beyond Trading Cards
In addition to a 17- foot immersive wall of 450 collectible trading cards revealing a ghosted Kayou logo perfect for photos, Kayou’s Toy Fair booth showcased the chase card tied to the brand’s fan-focused My Little Pony “Chase the Magic” sweepstakes.
Daily Experiences: Giveaways and the MLP “Celebration Hour”
The booth also hosted a series of interactive experiences and limited-edition moments throughout the show, which included:
- Kayou Celebration of Fandom Giveaway (at show opening each day): The first 25 visitors to the Kayou booth will receive a complimentary booster pack featuring collectible trading cards from across Kayou’s IP universe—offering fans a chance to discover new worlds, artwork, and characters.
- Chase the Magic Exhibit (on display during show hours daily): Attendees can get up close with the dazzling ◇ZR card, the rarest pull from the new MY LITTLE PONY Friendship Eternal–Moon Edition 2 collectible trading card series and the centerpiece of Kayou’s Chase the Magic sweepstakes, offering a firsthand look at the coveted “sparkly ticket” that unlocks a custom dream pony co-created by legendary MY LITTLE PONY comic illustrator Andy Price.
- MY LITTLE PONY Celebration Hour (2–3 p.m. daily): During this daily activation–a celebration of friendship, magic and adventure–fans can enjoy limited-edition ◇ZR card cookie cards, take part in live Moon Edition 2 card pulls for a chance to uncover the “Chase the Magic” sparkly ticket, and get MY LITTLE PONY Card Game promo cards featuring one of the Mane 6. First come, first served. While supplies last.
Throughout the show, there were also surprise collectible moments from across the Kayou lineup. Designed as an open and inviting space, Kayou’s booth invited Toy Fair attendees to stop by anytime and explore the world of Kayou, and experience its high-quality collectibles up close throughout the show.
For more information on Kayou, you can visit their official website and follow their social media on Instagram and TikTok.
Note: The information above was sourced from a press release.
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