The Howdy by Roku Coffee Truck will be stopping at Times Square on September 20th to offer locals and students free coffee and a chance at giveaways.
Howdy by Roku Coffee Truck Hits Times Square on September 20
Launched in August 2025, Howdy is Roku’s ad-free subscription streaming service that offers thousands of fan-favorite movies and television shows for just $2.99 per month. Making it cheaper than a cup of coffee, the service offers users an affordable option to enjoy ad-free entertainment that you know you already love.
Howdy has been taking its ad-free entertainment on the road, and its coffee truck college tour will be visiting a total of 12 locations across the U.S., having just completed its 9th stop! 8,000 attendees (& counting!) have visited the custom Howdy truck so far, with New York and Boston being its last stops.
The custom coffee truck offers free coffee to students and locals and will feature fun games for visitors to have the chance to win a Roku Streaming Stick, a free 30-day subscription to Howdy, and more!
Location, Schedule, and Event Details
Howdy x Times Square
- Date: Sunday, September 20th, 2026
- Time: 12:00 pm – 5:00 pm
- Location: NYC Times Square – 44th St and 7th Ave (in front of the old Good Morning America building)
- What: Free Coffee, Games & Photos, and Roku Prizes!
Please visit Roku’s official website to learn more about streaming service options and Howdy.
Note: The information above was sourced from a press release.
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