Why Is Anime Suddenly So Popular?

A discussion on the exploding popularity of anime in Western countries. Is Japanese pop culture the new fad for corporate America and big tech companies?

As many of us have known for years, the animation industry is built off the backs of exploited workers. 

That’s not something we need to rehash each time we have a discussion.   

Instead, I wanted to focus on two causal effects happening because of the toxic anime industry here in the U.S. and abroad. 

The Taco Bell Anime 

Taco Bell has gone through a lot of growing pains over the decades. 

From the authentic Mexican food with the golden bell and southwestern décor arc, to the wholesome (albeit annoying) “Yo Quiero Taco Bell” chihuahua dog I knew and (mildly) liked growing up.  

I even used to repeat that phrase, “yo quiero Taco Bell” when I was a kid visiting my Great Aunt and Grandma during summers spent in New Mexico. We’d then all pile into the car and order bean burritos at the drive thru – I can’t remember how much they cost back then.  

79¢? 89¢? Who knows. 

Then there was the Taco Bell stoner phase – where blazed teens were known to visit the establishment late at night – into the wee morning hours for 99¢ soft tacos that came out to $1.09 with tax. 

I stopped eating at Taco Bell during my early twenties after a poor incident regarding my food, but I’ve since witnessed their (Eyes Wide Shut inspired) conspiracy theory phase, blatant creepy and masonic inspired arc with that one actor from Stanger Things, and now, their anime arc. 

But, why anime? 

Thinking back, is it because it’s the popular zeitgeist of the moment? 

Similar to how hot conspiracy theories were on Reddit, or when Mountain Dew and Doritos were associated with gaming? Or even back when Wendy’s social media account got popular for their (alleged intern’s) snarky remarks which created the golden corporate food wars arc of yesteryear. 

Taco Bell never had those sorts of wins in any era, and maybe it’s attempting to be ahead of the trend for a season? 

After all, the Taco Bell anime commercial wasn’t even necessarily bad. 

A kaiju beast goes after a neon-lit billboard promoting Nacho Fries, while a hololive V-tuber can be seen on another advertisement in the far right.  From the Taco Bell anime commercial
A kaiju beast goes after a neon-lit billboard promoting Nacho Fries, while a hololive  V-tuber can be seen on another advertisement in the far right. From the Taco Bell anime commercial

Sitting at a mere minute, the Fry Force Nacho Fries commercial has sleek animation, and an OVA storyline that could expand on the mecha civil war, where the fry-seeking kaiju creatures came from, and the Kousuke villain origin story featured during this time. 

But again, why anime? And why now? 

Is it because of the current dis-ease surrounding the Alpha Kappa Delta Lamba sorority variants that have driven more people into their homes and online in search of content?  

I mean after all, that last winter 2021 anime season was heavenly. 

We had AoT Season 4, Dr. Stone Season 2Jujutsu KaisenRe: Zero Season 2 pt 2HorimiyaLog Horizon season 3 and even Wonder Egg Priority. Also Beastars season 2, Yuru Camp season 2, and TPN season 2 – even if that season was an ill-fainted one. 

My point being that winter 2021 was (in general consensus) the best anime season lineup we’ve had as fans for quite some time. Making up for a delayed production schedule due to strong dis-ease and precautions surrounding the sorority virus. 

Moving on, let’s quickly look at another “case study” if you will – Walt Disney sanctioned animations. 

The Disney Star Wars: Visions Anime 

Disney has inserted their presence into every facet of our daily lives

Storm Troopers missing shots in the latest stills for the Star Wars: Visions anime anthology series.
Storm Troopers missing shots in the latest stills for the Star Wars: Visions anime anthology series.

From football players (strangely) shouting to cameras “I’m going to Disney World” after winning a Superbowl, to watching the morning news anchors robotically state “Disney is the parent company of ABC” after being shown another Disney – Star Wars – Marvel iteration promo that will no doubly piss off fans.  

Even channels like National Geographic (now re-branded ‘NatGeo’) can’t show some footage of giraffes walking an African sahara anymore without a celebrity-endorsed narrator who has ties to a past film from the company’s golden years.  

The rat controls the water supply, so to speak. 

So, it was no surprise that Disney pissed off (now long-suffering) Star Wars fans once again with their $6,000 LARP inspired Star Wars Galactic Starcruiser hotel experience.  

(“Don your galactic best and whip out those credit cards for daddy, nerds” – Disney, probably.) 

Even the theme parks are reportedly not doing so hot amid the ongoing dis-ease, according to main stream media not (yet) owned by Disney. 

Now, I’m not implying the two are mutually exclusive, but it’s just mighty interesting fans of the now-annual franchise series are getting a Star Wars: Visions anime series complete with native Japanese voice actors.  

Lucasfilm announced the anime anthology series was being made in December 2020, but heavy promotion was only released in early august.  

…About a week or so after the outrage surrounding the Star Wars: Galactic Starcruiser hotel making its circuit online. 

And that’s all I have to say regarding that matter. 

There was one more thing I noticed and wanted to mention: 

Manga Adaptations are to Anime, as Webcomic Adaptations are now to kdrama

I’ve noticed more and more main stream media outlets making tier lists of kdrama to watch on Netflix, or which series are adapted from webtoons.  

Not to mention that (many of) these articles are coming from unnamed “staff” (translation: intern or unpaid volunteer writer looking to gain *exposure*) who quite literally write the most mediocre tier-lists followed by straight up copy-and-paste plagiarism of synopsis on major fansites. 

But then again, I think it goes both ways. 

I remember seeing some of my screenshots on an official anime series wiki a few years back. I know they were mine because I used to edit the screenshots for my reviews in a certain way. But, it’s all technically copyrighted material deemed free for fair use reviews, commentary, critique, discussion, etc. – so at the end of the day it really doesn’t matter.  

But what does matter, is the local and national news stations enacting these same tactics. 

These “journalist” with ‘integrity’ leveraging their pay for play domain authority to write awful articles that take synopsis directly from Crunchyroll. 

On the other hand... we need to "expose Kirisaki". Peak journalism in our day and age of 2021: anime edition. C'mon lads, I know you can do better than this.
On the other hand… we need to “expose Kirisaki”. Peak journalism in our day and age of 2021: anime edition. C’mon lads, I know you can do better than this.

Write 1 – 2 sentences of nonsense (while spelling a character’s name wrong) only to then list a high CPM paid keyword, and then proceed to nonsensically list every single character (or their voice actors) in the anime series in a spammy paragraph that would trigger, and then disintegrate the credibility of ‘lesser’ websites in Google’s ranking system. 

This mess of plagiarism ranks as a top search for those fans who are seeking actual content from anime bloggers, anime reviewers, anime YouTubers, and occasional anime commentators who have authentic followings.  

Those fans who want to share their thoughts are regaled to the dreaded 2nd and third pages of Google due to corporate greed. 

And… that just isn’t right. 

YouTube was viciously taken over by mediocre planted social media stars labeled “influencers” and celebrities. 

Twitter was taken over by social justice warriors who do nothing but schedule ‘virtue signaling’ tweets every twenty minutes to their drone-like followers. 

Tiktok is a continuous smear campaign for those of a younger generation who just want to have fun and earn a living.  

And then there’s Instagram…who is “no longer a photo-sharing app”, has gotten rid of photography promotion in favor of “reels” to compete with websites like Tiktok and YouTube instead of just…sticking to what they are good at, and built them a following.  

(Or honestly, even OnlyFans getting rid of nsfw content in favor of featuring…celebrities and cooking shows that you can watch on daytime tv…. or now YouTube, honestly.) 

My point being with all of this – has anime gotten too popular for its own good? 

Really cool shot of a white-haired (morally conflicted Jedi ?) boy from the Star Wars: Visions anime anthology trailer. I'm not into Star Wars, but the series looks interesting!
Really cool shot of a white-haired (morally conflicted Jedi?) boy from the Star Wars: Visions anime anthology trailer. I’m not into Star Wars, but the series looks interesting!

This is not an attempt at gate-keeping, but rather trying to point out the sheer hypocrisy and corporate greed that determined the sudden interest in “backwater niches” such as anime.  

But, tell me your thoughts, and let’s get a discussion going! 

Given the current climate, what do you feel the future of anime in the states and abroad will be in the next year? 

And, are the corporations bringing new people into the collective anime fandom online a good thing, or is it too soon to tell? 

Leave your thoughts in the comment section below, we’d love to hear from you! Also be sure to follow us for more anime discussions in the coming weeks!

We are also creating Anime and Japanese fashion-inspired merchandise for fellow fans, Visit our Redbubble store if you have a chance – you get cool gear, and it helps support the blog!     

次のブログ記事は: Storytelling is a Dying Art

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Author: In Asian Spaces

I write in my personal time and I haven't published much at all. I don't know if that qualifies me as a writer or not, but I'd like to change that. I have a deep passion for travel, cinema and (mainly) East Asian things, but I plan on writing various things to keep it spicy. Let's prosper together ~ よろしくおねがいします。

One thought on “Why Is Anime Suddenly So Popular?”

  1. I honestly know very little about anime but have definitely seen it grow more popular in the last 30 years (and especially more recently as you point out). I’m noticing it on all sorts of streaming services, tv, social media, fashion, etc. I usually think if something takes off after being around for a while that it’s all about making money and someone figured out how to market it. It’s a shame when this happens as usually what follows is a watering down of the original artform/product and it becomes forced into mainstream banality.

    Liked by 1 person

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