Kayou is set to introduce its newest slate of officially licensed trading cards to superfans during its San Diego Comic-Con (SDCC) debut, from July 23rd to 26th, 2026.
KAYOU Makes Landmark San Diego Comic-Con Debut
Kayou is China’s No. 1 collectibles company and one of the world’s fastest-growing collectible trading card brands, gaining momentum fueled by its mission to be “Here for the Superfans”.
The trading card giant will now celebrate this mission through a series of fan-first experiences across San Diego, giving fans new ways to connect with the stories, characters, and communities behind their favorite fandoms, on the show floor and beyond the San Diego Convention Center.
Credentialed San Diego Comic-Con attendees can shop the KAYOU collection at its feature shop inside the San Diego Convention Center, created in partnership with The Shumi Company (Booth #4934).
Inside the KAYOU Walls of Fandom at Petco Park
Kayou’s fan experience destination will be held inside the Interactive Zone at Petco Park (Lexus Premier Parking Lot). At this location, anyone can step inside The KAYOU Walls of Fandom, a free walk-through experience that brings the worlds behind KAYOU’s most beloved cards to life.
Walkthrough Experiences and Photo Moments in the Interactive Zone
Featuring larger-than-life installations, themed wall displays and product showcases inspired by Netflix’s KPop Demon Hunters, MY LITTLE PONY, NARUTO, and tokidoki, visitors will journey through a series of immersive experiences that transform iconic fandoms into unforgettable photo moments.
The physical installations wrap visitors in vibrant, larger-than-life character artwork that beautifully mirrors the design aesthetic of the actual physical card stock. It feels incredibly similar to the pastel, high-contrast visual design we unboxed earlier this season during our Nostalgia in Every Pack: Kayou’s tokidoki Wonder Voyage Card Unboxing & Review.
Examining the Artistry: Foilings, Illustrations, and Craftsmanship Up Close
During this experience, guests can get up close and personal with actual KAYOU cards showcased within each installation, revealing the illustration, design, foiling, and craftsmanship that makes every trading card a collectible piece of art.
Designed for collectors and fans alike, The KAYOU Walls of Fandom offers attendees a new way to experience the creativity behind the cards, while celebrating the unique stories, characters, and communities that inspire them.
Visitors can also purchase Kayou cards onsite while at the Interactive Zone at Petco Park, making it easy to build or expand their trading card collections.
Exclusive Rewards & Offsite Trading Events
Kayou also plans to host additional fan meetups and trading events offsite at Tito Rick’s Garage (2918 Imperial Ave) in order to create a local community hub where SDCC attendees, fans, and collectors can: gather to meet fellow enthusiasts, socialize, trade cards, learn to play the MY LITTLE PONY Trading Card Game (TCG), and celebrate their favorite fandoms.
Fans can pick up a SDCC-exclusive KAYOU Superfan Passport at any of the three aforementioned locations to map their next stop, collect passport stamps, and earn rewards. Available while supplies last.
Be sure to follow KAYOU on Instagram to stay up to date on all San Diego Comic-Con activities, including new card releases, star-studded appearances, official passport stops and rewards, plus can’t-miss events.
Which officially licensed trading cards are you most excited to start collecting?
Note: The information above was sourced from a press release.
🏮 Discover More In Asian Spaces
Discover more exclusive interviews, reviews, and news hubs across the In Asian Spaces universe:
- Anime Collector Vault: Revisit the high-end signatures, gold foil stamps, and premium pull strategies with our Kayou Naruto Heaven Scroll Series 1 Review: SSR Card Pulls & NYCC Rare Signings.
- Dark Fantasy Card Grading: Get a closer look at the stunning holo patterns, texture variances, and design differences hitting the show floor in our Kayou K-Pop: Demon Hunters Collectible Trading Cards Review (Classic vs Energy Edition).
- Tabletop & Strategy Guides: Master the casual mechanics and locate hidden rarities using our comprehensive Kayou My Little Pony TCG Review: Rainbow Dash Starter Deck & Booster Pack Magic.
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